"a-Good Eeevening. I am Sivad, your Monster of Ceremonies"
In the 1960's Sivad began appearing on WHBQ-Memphis as the host of Fantastic Features, a late night (Saturday, I think) showing of old B movies of the "horror" genre. Tupelo adolescents of this era spent a lot of time discussing the most recent Feature, assuring one another that it wasn't all that scary, and laughing about how hokey Sivad was.
For more information about Watson Davis, Memphis theater owner, better known as Sivad, click on the following link: http://myweb.wvnet.edu/e-gor/tvhorrorhosts/sivadmemories1.html